Em 1925, Marcel Rochas abre a sua Maison de Couture em Paris passando a ser conhecido como o “Costureiro da juventude”. A criação das 3 primeiras fragrâncias em 1936, "Audace", "Air Jeune" e "Avenue Matignon“ definem o estilo Rochas. Dez anos mais tarde, o tema «água» e «frescura» aparece nos perfumes Rochas com «Eau de Roche». O seu nome inspirará o célebre perfume lançado em 1970.
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